Code Of Practice: The Marketing Of Healthcare Products

Code Of Practice: The Marketing Of Healthcare Products

The objective of The Code of Practice for the Marketing of Healthcare Products is to ensure that the marketing of healthcare products, including pharmaceutical, consumables and devices to health professionals and the general public is carried out in a responsible, ethical and professional manner.

1,000.00
1000.0 ZAR 1,000.00
1,000.00
Last Update 29/09/2023
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Healthcare Course Virtual Face to face On Campus Course Online Course Intellectus Campus South Africa Intellectus Campus Botswana Intellectus Campus Zimbabwe Intellectus Campus Namibia Intellectus Campus Zambia Intellectus Campus Eswatini Part time

OVERVIEW


The objective of The Code of Practice for the Marketing of Healthcare Products is to ensure that the marketing of healthcare products, including pharmaceutical, consumables and devices to health professionals and the general public is carried out in a responsible, ethical and professional manner.

COURSE CONTENT


• Overview of Code development, in South Africa and globally 

• Understanding the Code and the Marketing Code Authority 

• Focal point inclusions:

• Code Exclusions

• Product Promotion 

• Advertising

• Promotional material

• Consumer promotions

• Industry assessment included


ENTRY REQUIREMENTS


• Communication at NQF Level 4 or equivalent 

• Healthcare industry experience


DURATION


• 2 days


STUDY MODE

• Virtual & Face to Face

COUNTRY

All Country Branches

SKILLS YOU WILL DEVELOP


• How to be productive whilst achieving results as a healthcare representative

• Understanding and using thinking styles preferences to improve customer interaction

• Communication: knowing yourself and your customer

• Deliver effective presentations

• Planning and conducting a successful sales call

ACCREDITATION BODY