Product Management

Product Management

The course gives you skills to ensure that you are able to take a concept and bring it to life to maximise sales and gain market share

1,000.00
1000.0 ZAR 1,000.00
1,000.00
Last Update 29/09/2023
Members 0
Business Management Course Virtual Face to face On Campus Course Online Course Intellectus Campus South Africa Intellectus Campus Botswana Intellectus Campus Zimbabwe Intellectus Campus Namibia Intellectus Campus Zambia Intellectus Campus Eswatini Part time

OVERVIEW


The course gives you skills to ensure that you are able to take a concept and bring it to life to maximise sales and gain market share

Provide a structured approach to the development and implementation of a marketing plan for a product by formalizing the separate techniques of marketing

COURSE CONTENT


•Marketing Mix - 4 P's 

• Segmentation

• Identifying Target market 

• Positioning

•Environmental factors to consider & SWOT Analysis

• Marketing to Consumers

• Market Research


ENTRY REQUIREMENTS


Workplace experience in healthcare sales and marketing


DURATION


• 5 Days


STUDY MODE

• Virtual & Face to face

COUNTRY

All Country Courses

SKILLS YOU WILL DEVELOP


• Analysis: sales, market, clinical trial, pricing, competitor, Micro & Macro environment

• Strategy development

• Market segmentation

• Customer segmentation

• Using Features & benefits to promote your brand